How We Got Here
Back in 2019, I was sitting across from yet another brilliant founder who had an incredible product but couldn't get investors to listen. The problem wasn't the idea—it was how they were telling their story.
That's when something clicked. Most fundraising advice focuses on the numbers, but investors are people first. They need to understand not just what you're building, but why it matters and how you're the right person to make it happen.
Since then, we've worked with over 200 startups across Australia. Some have raised millions, others have bootstrapped their way to profitability. What they all share is a clearer understanding of their market position and a compelling story that resonates with the right people.